Top 10 Intimates Fashion Ad Campaigns 2023

The Best Intimates Fashion Ad Campaigns of 2023 as chosen by Kenneth Richard

While a certain level of sexuality is needed and welcome for an intimates campaign, a celebration of confidence and power makes a much stronger statement. Our favorite intimates campaigns of the Fall 2023 season balanced the palpably sensual with a careful consideration of its connection to selfhood and personal expression, celebrating the body more for what it can do than for the way it looks.

Marine Serre, the debut campaign for Skims Men, and Calvin Klein all bolstered their underwear campaigns with the physiques of star athletes, offering powerful celebrations of athleticism and accomplishment.
Another campaign from Skims invited its eclectic and talented cast to style themselves, which led to a more honest look at what the intimate rituals of daily dressing and comfort mean to each individual.

Here are The Impression’s picks for the best intimates campaigns of Fall 2023 as selected by our Cheif Impressionist Kenneth Richard

Alexander Wang

Agent Provocateur

Creative Director | Sarah Shotton
Photographer | Carin Backoff
Model | Liberty Ross
Location | Los Angeles

Calvin Klein

Calvin Klein Creative Director | Cedric Murac
Photographer | Brianna Capozzi
Models | Alex Morgan, Chloe Kelly, Kenza Dali, Mana Iwabuchi and Mary Fowler

Marine Serre

Skims

Skims Creative Director | Kim Kardashian
Photographer | Vanessa Beecroft
Talent | Kim Cattrall, Hari Nef, Lana Condor, Coco Jones, and Nelly Furtado

Skims Men’s

Victoria’s Secret

Photographer | Mikael Jansson
Models | Gisele Bündchen, Naomi Campbell, Adriana Lima, Candice Swanepoel, Adut Akech, Hailey Bieber, Paloma Elsesser, Sui He, and Emily Ratajkowski
Stylist | Camilla Nickerson