Top 10 Intimates Fashion Ad Campaigns of 2023

The Best Intimates Fashion Ad Campaigns of 2023 as chosen by Kenneth Richard

While a certain level of sexuality is needed and welcome for an intimates campaign, a celebration of confidence and power makes a much stronger statement. Our favorite intimates campaigns of the Fall 2023 season balanced the palpably sensual with a careful consideration of its connection to selfhood and personal expression, celebrating the body more for what it can do than for the way it looks.

Marine Serre, the debut campaign for Skims Men, and Calvin Klein all bolstered their underwear campaigns with the physiques of star athletes, offering powerful celebrations of athleticism and accomplishment.
Another campaign from Skims invited its eclectic and talented cast to style themselves, which led to a more honest look at what the intimate rituals of daily dressing and comfort mean to each individual.

Here are The Impression’s picks for the best intimates campaigns of Fall 2023 as selected by our Cheif Impressionist Kenneth Richard

Alexander Wang


Photographer | Jamie Morgan
Models | Lana Rhoades
Hair | Edward Lampley
Makeup | Kali Kennedy
Manicurist | nailsbymei 
Set Designer | Tom Schneider

Agent Provocateur


Creative Director | Sarah Shotton
Photographer | Carin Backoff
Model | Liberty Ross
Location | Los Angeles

Calvin Klein



Calvin Klein Creative Director | Cedric Murac
Photographer | Brianna Capozzi
Models | Alex Morgan, Chloe Kelly, Kenza Dali, Mana Iwabuchi and Mary Fowler


Marine Serre


Marine Serre Creative Director |
Talent | Kelegh Moutome, Sevdaliza, Alexis Chaparro 
Stylist | Benoit Bethume
Hair | Ali Pirzadeh
Makeup | Janeen Witherspoon
Manicurist | Anais Cordevant
Casting Director | William Lhoest 

Skims


Skims Creative Director | Kim Kardashian
Photographer | Vanessa Beecroft 
Talent | Kim Cattrall, Hari Nef, Lana Condor, Coco Jones, and Nelly Furtado

Skims Men’s

Victoria’s Secret


Photographer | Mikael Jansson
Models | Gisele Bündchen, Naomi Campbell, Adriana Lima, Candice Swanepoel, Adut Akech, Hailey Bieber, Paloma Elsesser, Sui He, and Emily Ratajkowski
Stylist | Camilla Nickerson