Top 10 most viewed fashion shows Fall 2024 header image from Bottega veneta

Top 10 Most Viewed Fashion Shows of Fall 2024

You Came, You Saw, You Ranked: The Most Viewed Collections as Voted by Your Click Counts

As fashion continues to expand into broader and deeper corners of the digital realm, the ability to leverage and expand the runway format across wider and more accessible platforms is essential and increasingly important. Though it may have been a quiet season in terms of imagination and innovation, Fall 2024 proves once again that the brands that showing the most meaningful growth also tend to be those that are drawing the most clicks and sparking the most urgent conversations.

More than just a digital popularity contest, The Impression’s unique viewership – made up of informed industry insiders who work to be deeply in tune with the pulse of fashion – provides an extra dimension of insight to what it means to be one of our most viewed shows of the season. From what’s new and next to seeing who continues to be the best, our most viewed shows provide plenty of perspective on the pace of the industry.

While Sabato De Sarno’s debut at Gucci last season earned the house the most views of the season, Fall 2024 saw it drop down to a still-impressive number 5 as continued excitement around brand like Burberry and Miu Miu pushed them towards the top.

Alexander McQueen made a huge jump up to the number 2 spot this season as fashion experts tuned in to witness the debut collection from new creative director Seán McGirr. The collection proved to be rather polarizing – but isn’t that what McQueen is all about?

Matthieu Blazy’s Bottega Veneta continues to be consistently excellent, with his ability to call on the highest craft of the ateliers in ways that feel totally new making him something of a designer’s designer. While the brand has enjoyed a position near the top of our most-viewed shows list for several seasons, this season saw Bottega earn the top spot.

Here are The Impression’s Top 10 most viewed fashion shows of the Fall 2024 runway season.


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Rank last season – 10


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Saint Laurent

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Rank last season – 1


Rank last season – 4


Rank last season – 5

Miu Miu

Rank last season – 2

Alexander McQueen

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Bottega Veneta

Rank last season – 3