Valentino Soho store

Valentino Opens New SoHo Boutique

The House’s Return to SoHo is Celebrated With a Special Valentino Pink Pop-Up Café Experience in Collaboration With Sartiano’s

Valentino has returned to SoHo, New York, unveiling its latest boutique at 98 Prince Street. The opening marks a triumphant comeback after the closure of its previous location at 135 Spring Street in July. The revitalized 230-square-meter space epitomizes Valentino’s revamped retail approach, following the launch of its expansive Madison Avenue flagship in November, and will be celebrated with a special pop-up café activation.

Conceived internally by CEO Jacopo Venturini and creative director Pierpaolo Piccioli, the new store concept pays homage to the maison’s iconic codes and Italian heritage. It aims to create an intimate sanctuary for clientele, emphasizing a reimagined customer experience centered around Italian hospitality. According to the brand, the design narrative revolves around “a ritual guided by the store team through the spaces.”

Architectural elements such as glass block tables with integrated lighting, a black oak wood floor, and fabric-upholstered walls adorn the boutique, along with a striking arena-shaped central plexiglass installation and backlit niches, mirroring the craftsmanship showcased at Valentino’s Madison Avenue flagship.

The SoHo boutique will showcase the house’s latest offerings, including the Men’s Spring 2024 collection and the Valentino Garavani accessories collections. Notably, it will introduce the debut of the MiniMoon handbag, crafted from Nappa calf leather with gold chain hardware.

In celebration of the grand opening, Valentino has collaborated with Sartiano’s and Bond Hospitality to transform the adjacent Sartiano’s street-level café into a vibrant Valentino Pink pop-up. Adorned with custom-tinted windows featuring Piccioli’s poignant quote, “Love is the answer, always,” the café exudes the brand’s signature vibrancy, attracting loyal clientele, Barbie enthusiasts, and Valentine’s Day aficionados alike.

Running from Feb. 7 to 14, the Valentino Café at Sartiano’s offers a curated menu by executive chef Chris Lewnes and culinary director Chef Alfred Portale, accompanied by a specialty cocktail crafted by Bond Hospitality’s Beverage Director Adam Baca. The menu promises to blend traditional cuisine with innovative flavors, drawing inspiration from Valentino and Sartiano’s shared Italian heritage. Reservations are available through Resy for the exclusive experience.