Versace 'La Medusa' 2022 Ad Campaign

Review of Versace ‘La Medusa’ 2022 Ad Campaign by Versace Creative Director of Agency Donatella Versace with Photographer Oliver Hadlee Pearch with models Emily Ratajkowski, Mona Tougaard, & Loli Bahia

Versace channels color and supermodel power with a new Spring campaign for the freshly launched mini edition of its La Medusa bag, a favorite of creative Donatella Versace in recent collections since its launch a year ago.

Calling on top models Mona Tougaard, Emily Ratajkowski, and more, the simple yet energetic studio portraiture relies on the expressive character of these dynamic stars as well as some colorful styling to make a strong visual impact and emphasize the versatile personality of the bag. From spring-ready bright yellow and blue to classic black and gold, the different editions add a very Versace touch to any outfit.

Fresh and focused, the campaign is a simple and bright way to welcome all the coloring style possibilities of a Versace-filled spring.