Review of Zegna Spring 2023 Ad Campaign by Zegna Creative Director Alessandro Sartori with Photographer David Gomez Maestre with models Miriam Sanchez, Olli Heinimaki, So Jin Ho
Zegna celebrates the natural beauty and inspired craftsmanship of its home with its new campaign for Spring 2023.
Captured at the Oasi Zegna – a stunning natural preserve in the Italian alps that forms part of the brand’s historic home, provides its cashmere, and has formed a focal point since the rebrand – the campaign imagery sets the clean lines and effortless luxury of the brand’s spring collection against gorgeous alpine meadows and blue sky. The color treatment of the images recalls the vibrant landscape paintings of Maxfield Parrish, creating a sense of the fantastic while reminding us that our world is naturally this beautiful, and can remain so if we take care of it.
A pair of accompanying brief videos combine energetic editing, time-lapse and drone footage, close-up nature shots, and almost AMSR-like sound design to push the connection to nature, emphasizing the rich materiality and environmental consciousness at the core of the brand.
Zegna Creative Director | Alessandro Sartori
Creative Director | Alexander Ingham Brooke
Photographer | David Gomez Maestre
Models | Miriam Sanchez, Olli Heinimaki, So Jin Ho
Stylist | Julie Ragolia
Casting Director | Ben Grimes