Spring 2024 Ad Campaign

Review of Zimmermann Spring 2024 Ad Campaign by Creative Director Emil Vrisakis of Smile Agency with Photographer Benny Horne with model Barbara Valente

Zimmermann taps into its inner nature goddess with its sweeping new campaign for Spring 2024. The campaign sees the Australian brand reunite with its go-to creative team of creative director Emil Vrisakis and photographer Benny Horne.

For Spring 2024, Zimmermann leveraged its signature staple of romantic, flowy, ultra-feminine dresses for a richly colorful celebration of nature, while quietly mixing in some sensible separates in unexpected materials along the way.

The campaign continues this theme by taking as its location the sweeping ocean vistas of Madeira, Portugal. Model Barbara Valente flows across rocky cliffs where deep blue waves stretch endlessly far below, or walks along the shoreline as the plumes of crashing ocean surf echo the sinuous flow of layered silk dresses.

As always, the campaign forms just a subtle tweak on the classic Zimmermann formula: one model, one gorgeous location, lots of romantic, dramatic looks. But why mess with a good thing? Zimmermann is nothing if not consistent and cohesive, and the success of the brand points to how deeply this romantic fantasy has resonated with fans around the world.

Zimmermann Creative Director | Nicky Zimmermann
Agency | Smile Agency
Creative Director | Emil Vrisakis
Art Director | Gabriele Hackworthy
Photographer | Benny Horne
Videographer | Andy Swartz
Models | Barbara Valente
Stylist | Romy Frydman
Hair | James Rowe
Makeup | Jodie Boland
Casting Director | The Establishment – Anita Bitton
Location | Madeira, Portugal

Senior Fashion Writer | The Impression