Top 10 Holiday 2021 Ad Campaigns

The Best Holiday 2021 Fashion Ad Campaigns as chosen by Kenneth Richard

It feels like the holidays come earlier and earlier each year, and it can be hard not to get burned out on the expectation of merriness and warmth. There’s only so much silver bells, season’s greetings, scented candles, and gift-giving that one can take (or afford).

The same is true of holiday fashion campaigns. Family, friends, and celebration are of course the closest thing to everyone’s heart, but when every piece of media you see is talking about nothing else, it starts to feel a bit like the fake snow at the mall. Plus, how many different ways are there to remind someone to get a luxury handbag for everyone on their list?

Thus, our favorite holiday campaigns are the ones that break us out of this holly jolly consumerist stupor: the ones that actually manage to get at the meaning of the season, or that take a completely unexpected approach to it.

Prada used the opportunity of a holiday campaign to create a cinematic artwork that was genuinely beautiful, even with its chillingly ominous forewarning of environmental catastrophe.

While many brands throw together simple holiday campaigns that touch on togetherness and holiday gatherings, the faces are strangers, and it fails to make the emotional connection it so obviously is reaching for. Coach, on the other hand, calls on the real personalities of its lineup of brand ambassadors through all of their campaigns, often featuring the stars’ actual family members. When things are already a family affair, it’s easy and natural for the brand to honestly slide into a celebration of holiday togetherness.

Alexander McQueen leads the pack with their delicately beautiful and strange film by Isabel Garett. Garrett’s stop-motion puppetry recalls the eerie whimsicality of A Nightmare Before Christmas or James and the Giant Peach, though with a flavor all her own. The film focuses on the natural world and the hidden treasures – both manmade and natural – that find their way into the tangled undergrowth of a forest floor. It pulls us into a wintry world of unseen mystery, inspiring a sense of wonder and appreciation for the things we so often overlook or fail to notice.

Here are The Impression’s picks for the Top 10 Holiday 2021 Campaigns as selected by our Chief Impressionist, Kenneth Richard.