Diesel has set a new standard in retail innovation with the grand opening of their first-ever 1DR Land store. Located adjacent to the iconic Diesel Flagship store in the bustling San Babila district, this avant-garde concept store promises a truly immersive and artistic experience for fashion enthusiasts. Departing from the conventional retail model, 1DR Land aims to transport visitors into a world where the boundaries between fashion and art dissolve.
Drawing inspiration from the unique and eclectic 1DR bag, the store showcases a limited edition collection of thirty bags, each boasting distinctive designs that set them apart from one another. This exclusive range of bags is available solely at the San Babila location, captivating fashion aficionados with its remarkable blend of craftsmanship and artistic expression.
Stepping into the 1DR Land store, customers are immediately enveloped in a multisensory wonderland, immersing themselves in the artistry and vision behind the brand. The space transcends the conventional boundaries of a retail store, inviting visitors to explore, touch, and experience the bags in an entirely new way. From the captivating displays to the ambient lighting and carefully curated music, every element has been thoughtfully designed to create a unique and memorable atmosphere.
Location
Piazza S. Babila, 1/3, 20122 Milano MI, Italy