Fashion Visionary Ali Pew Departs Goop, Embarks on New Creative Ventures
Fashion and editorial director Ali Pew has departed from Gwyneth Paltrow’s lifestyle brand Goop after a notable six-year tenure. Known for her pivotal role in shaping the brand’s fashion direction and contributing significantly to the G. Label by Goop collection, Pew’s influence at Goop has been substantial. Her exit marks the end of a successful era where she collaborated closely with the senior director of fashion, Roxanne Marie, and the design team to elevate Goop’s fashion editorial and creative elements.
Pew, based in Los Angeles, has become a familiar figure on Instagram, known for her daily minimalist style featuring brands like Alaïa, The Row, and Toteme. Her fashion journey includes stints at InStyle, Condé Nast Traveler, and W magazines, establishing her as a seasoned professional in the industry.
Reflecting on her time at Goop, Pew expressed gratitude for the experiences and achievements, highlighting the development of the G. Label by Goop as a key accomplishment. Looking ahead, she is eager to apply her creative and editorial skills to new ventures, relishing the opportunity to collaborate with various companies and help them refine their brand images and aesthetics.
Pew’s fashion industry network is extensive, with past collaborations involving luxury brands such as Prada, Cartier, and Chanel. Her styling expertise has also seen her work with celebrities including Diane Kruger, Ana de Armas, and Gwyneth Paltrow.
As Pew transitions to her next chapter, her departure follows that of Shaun Kearney, Goop’s former chief design and merchandising officer, who left the company earlier in June. This marks a significant shift in Goop’s creative landscape, as the brand continues to evolve and grow in the dynamic world of fashion and lifestyle.
