Best Fashion Bodywear Ad Campaigns 2023

The Best Fashion Bodywear Ad Campaigns of 2023 as chosen by Kenneth Richard

The 2020s have seen a move away from the bold, in-your-face, satin and lace sexiness of what used to be called the “intimates” category, and towards an approach to underwear and swimwear that is more concerned with what it feels like to wear something than to be seen wearing it. From the inspiring athleticism of Marine Serre to Burberry’s nostalgic summer daydream, the best bodywear campaigns of 2023 expressed this new consideration for bodily genuineness with subtlety and sensitivity.

Here are The Impression’s picks for the best fashion bodywear campaigns of 2023 as selected by our Cheif Impressionist Kenneth Richard

Burberry

Summer 2023

Burberry Swimwear Summer 2023 ad campaign photo

Burberry Creative Director | Daniel Lee
Creative Director | Tyrone Lebon
Photographer | Tyrone Lebon
Videographer | Tyrone Lebon
Models | Alex Schlab, Angelina Kendall, Candace Demers, Ishmael Auguiste, Kaedon Baxter, Matheus Mesquita, Sophie Alice, Tess Carter, and Tianna St. Louis
Music | Vegyn with spoken word by Covco

Calvin Klein

Spring 2023

Calvin Klein Creative Director | Cedric Murac
Director & Photographer | Mert Alas and Marcus Piggott
Videographer |
Models | Aaron Taylor-johnson, Fka Twigs, Jennie, Kendall Jenner And Michael B. Jordan