Anya Hindmarch's Summer Shop

“Anya’s Summer Shop” Celebrates the Essence of Summer with Exclusive Collections and Souvenirs

Anya Hindmarch’s newest pop-up, “Anya’s Summer Shop,” brings the spirit of summer and cherished holiday memories to Chelsea’s Pont Street, running from April 13th to May 29th, 2024. This concept store is designed to emulate the nostalgic charm of classic souvenir shops found in beloved vacation spots, offering a unique shopping experience that caters to all things related to holiday enjoyment.

The shop features an exclusive summer capsule collection, including items specifically curated for the holiday season. “It’s packed full of our take on the joyful souvenirs you treasure from the best holidays – from retro magnets to kitsch fans. Let us take you to your dream destination, wherever that may be – because we all need a little escape, even if it’s only for an afternoon…” Anya Hindmarch elaborates on the inspiration behind the store.

Visitors to Anya’s Summer Shop will be transported to a setting reminiscent of the sun-kissed streets of distant shores, complete with vintage tiling, a retro awning, and a sun-faded color palette. The store offers exclusive items like limited edition kaftans made in England from beautiful striped cotton, exclusive straw hats, and the popular basket collection.

Additionally, the store includes a specially curated selection of vintage-inspired ready-to-wear pieces from some of Anya’s favorite resort brands. Alongside these, the shop features a range of playful Anya-themed souvenirs and collectibles, such as a limited edition T-shirt collection, branded caps, and fans, all designed to evoke the joy and spontaneity of summer travels.

Anya’s Summer Shop not only showcases a unique product assortment but also embodies the essence of summer, providing a creative and engaging retail experience that celebrates the season’s warmth and the excitement of discovering new destinations, even if only for an afternoon.