Expansion marks new phase for Milanese concept store
10 Corso Como has announced the opening of its first store in Paris, located within Printemps Haussmann, a major destination for fashion and luxury in Paris. This launch aligns with the unveiling of the redesigned ground floor of Printemps Hommes and marks a key step in 10 Corso Como’s international expansion strategy. Known for transforming the concept of retail into an intersection of fashion, lifestyle, and culture, the Milanese brand aims to increase its global presence through activations that communicate its distinctive brand appeal.
Located on Boulevard Haussmann, the new Paris outlet features selections from the 10 Corso Como Signature collection. The curated space offers an array of products, including ready-to-wear, shoes, bags, sporting goods, travel accessories, sunglasses, and watches, all displaying the recognizable 10 Corso Como motif across multiple designs.
In the third quarter of 2024, 10 Corso Como is continuing its international expansion with new locations beyond its flagship Milan ecosystem and two existing stores in Seoul. This growth effort builds on the brand’s renewal project, which included the recent reopening of its Milan store during Milan Women’s Fashion Week in September, along with the debut of a new Gallery and Project Room in February 2024.
Reflecting on the new Paris venture, Gianluca Borghi, CEO of 10 Corso Como, stated, “10 Corso Como’s international development process continues with a strategic landmark. We have selected a partner of such excellence as Printemps to open our first French boutique in the capital of fashion and luxury, Paris. We are proud of this partnership and of this fundamental milestone in the 10 Corso Como growth, which will continue in the coming weeks with further new openings around the world.”
