The collection adapts Moncler’s iconic silhouettes for warmer weather
Moncler reimagines its signature outerwear for warmer months with the launch of Puffy Summer, a Spring/Summer 2026 concept that translates the brand’s iconic volume into a lighter, more playful seasonal wardrobe.
At the core of the collection is a shift in materiality and mood. Known for its cold-weather expertise, Moncler adapts its padded silhouettes into airy, sculptural layers designed for transitional climates. The result is a wardrobe built on softness and dimension—retaining the brand’s technical foundation while embracing ease, color, and fluid styling.
This seasonal vision is brought to life through a campaign starring Jamie Dornan, whose relaxed presence underscores the collection’s balance between refinement and spontaneity. Set against a surreal backdrop of inflatable-like animal sculptures—ranging from octopuses to flamingos—the imagery introduces a sense of humor and visual lightness, reinforcing the concept of “puffiness” as both material and metaphor.
For women, the collection leans into a soft yet structured aesthetic, with pastel tones, floral motifs, and gingham patterns shaping a wardrobe of layered contrasts. Lightweight outerwear is paired with breezy dresses, striped polos, and tailored shorts, while functional details—such as cinched waists and mesh pockets—add technical nuance.
The men’s offering takes a similarly layered approach, combining lightweight fabrics like nylon, chambray, and cotton poplin with relaxed silhouettes. Pieces such as down gilets, windbreakers, and field jackets are styled alongside retro-inspired shirts, graphic tees, and wide-cut trousers, creating a balance between sport and everyday wear.
Extending beyond the collection, Puffy Summer unfolds globally through a series of large-scale installations. From a monumental octopus enveloping 10 Corso Como during Milan Design Week to immersive environments in Seoul, Hong Kong, Paris, and Miami, the campaign’s sculptural creatures translate the collection’s visual language into public space. These activations position the collection not just as clothing, but as an experiential concept tied to Moncler’s evolving lifestyle narrative.
Together, the collection and its accompanying installations mark a seasonal pivot for the brand—one that maintains its technical identity while exploring new expressions of lightness, play, and summer dressing.
