The appointment brings a decade of heritage luxury marketing experience to a sleepwear label riding a sharp growth curve
Petite Plume has named Rebecca Goodman chief marketing officer, succeeding Fanny Quehe, who left the position in May to relocate to Marrakech after joining the brand in 2023. Goodman steps into the role at a moment of real momentum for the label, whose business nearly doubled in 2025 across both direct-to-consumer and wholesale channels.
Goodman arrives with a résumé built inside some of luxury’s most established houses. She most recently served as vice president of marketing and communications at Manolo Blahnik, following senior posts at Oscar de la Renta, Tomas Maier, Hermès of Paris, Salvatore Ferragamo, Equinox and Diesel. Based at Petite Plume’s New York headquarters, she joins an executive team that includes president Irina Topuria and chief financial officer Lisa Kempa as the brand continues its expansion.
The hire reads as a signal beyond the appointment itself. Sleepwear has long sat at the margins of luxury conversation, treated as a lifestyle category rather than a serious business. Bringing in an executive whose background spans Hermès, Ferragamo and Manolo Blahnik suggests Petite Plume, and the category around it, is being positioned with the strategic seriousness typically reserved for larger luxury houses. If that talent migration continues, sleepwear’s climb toward genuine luxury status may be less an aspiration than a trend already underway.