Byredo Ben Gorham and Amelia Gray celebrated the new collaborative project for Mojave Ghost 2024

Byredo’s Ben Gorham celebrates Mojave Ghost collaboration with Amelia Gray

Originally released in 2014, the scent’s inimitable spirit will be revisited through a new visual series unveiled throughout the year. Seen through the lens of Harley Weir, Amelia Gray brings a fresh perspective as the face of Mojave Ghost 2024, embarking on a continued dialogue that opens up an exploration of the fragrance from myriad angles.

To celebrate the launch of the collaboration, Ben Gorham and Amelia Gray co-hosted a cocktail party at Byredo’s Rue Saint-Honoré flagship store, followed by an intimate dinner at Hôtel de Crillon.

Among the attendees were Cher, Serena Williams, Lisa Rinna, Precious Lee, Rosie Huntington-Whiteley, Nicole Parker, Rola, Tina Kunakey, Amina Muaddi, Giorgia Tordini, Gilda Ambrioso, Gaia Repossi, Paloma Elsesser, Laurie Lynn Stark, Aweng Chuol, Lucia Pica, Laure Hérard-Dubreuil, Ikram Abdi, Hari Nef, Alex Consani, Ami & Aya, Elizabeth & Victoria Lejonhjärta, Maya Stepper, Leomie Anderson, Zoe Adjani, Arthur Kar, Joshua Woods, Rafael Pavarotti, David & Isabela Grutman amongst other guests.