The Best Denim Fashion Ad Campaigns of 2023 as chosen by Kenneth Richard
Though denim campaigns don’t dominate the marketing conversation as much as they did throughout the 2010s, denim itself hasn’t gone anywhere, and we’re still seeing brands find clever ways to convey the timeless style of the iconic textile.
From Acne Studios’ down-and-dirty Kylie vs. Kylie campaign to Diesel’s elaborate and brilliant riff on Where’s Waldo, 2023’s best jeans-centric campaigns proved once again that denim will never die.
Here are The Impression’s best denim campaigns of 2023 as selected by our editorial team.
Acne Studios
Fall 2023
Acne Studios Creative Director | Jonny Johansson
Photographer | Carlijn Jacobs
Model | Kylie Jenner
Diesel
Fall 2023
Diesel Creative Director | Glenn Martens
Art Director | Christopher Simmonds
Photographer | Johnny Dufort
Location | Breganze, Italy
Diesel
Spring 2023
Diesel Creative Director | Glenn Martens
Art Director | Christopher Simmonds
Photographer | Johnny Dufort
Talent | Jon Aro, Ivana Vladislava
Stylist | Ursina Gysi
Hair | Alex Brownsell
Casting Director | Isabel Bush
Makeup | Daniel Sallstrom
Production | MAI Productions – Neela Quagliola
Frame
Fall 2023
Photographer | David Sims
Model | Gisele Bündchen
G-Star RAW
Fall 2023
Talent | The D Soraki and Kyoka