Top 10 Women's Spring 2023 ad campaign header image with fashion ad photos from Alaia, Altuzarra, Alexander McQueen and more

Top 10 Women’s Fashion Ad Campaigns of Spring 2023

The Best Women’s Fashion Ad Campaigns of the Spring 2023 Season as chosen by Kenneth Richard

What set the best women’s fashion ad campaigns of the season apart was their excellent marriage of concept and visuals. Creative directors dug deep to reflect on brand values and why they matter now, then brought together talented and visionary teams to bring these ideas to life.

In some of these campaigns, the “concept” was as simple as a thoughtful casting choice or a well-chosen location – like Alaïa’s campaign that starred Kaia Gerber and made powerful reference to Helmut Newton’s iconic portraits of her mother, Cindy Crawford, or Altuzarra’s gorgeous campaign that was shot among the stunning landscape of Salar de Tala in Chile, a salt flat set on the crater of Vilama Volcano that houses a rich ecosystem and monumental geological formations, which lended further power to the designer’s mystical creations.

Elsewhere, brands got more introspective, as with the artful and abstract portraits from Loewe and Miu Miu; created a strong sense of narrative, like Blumarine’s modern mermaid myth; or got beautifully weird as it brought unexpected references into the world of fashion, like the campaign from Christopher Kane that used anatomical drawings and photo collage to explore the power and presence of the human body.

Here are The Impression’s picks for the Top 10 Women’s Ad Campaigns of the Spring 2023 season as selected by our editorial team.


Alaïa Creative Director | Pieter Mulier
Agency | Petronio Associates
Creative Directors | Ezra Petronio & Lana Petrusevych
Photographer | Tyrone Lebon
Models | Kaia Gerber
Stylist | Aleksandra Woroniecka
Hair | Anthony Turner
Makeup | Lucia Pica
Manicurist | Eri Ishizu
Casting Director | Ashley Brokaw
Location | Sterling Ruby Studio, Los Angeles

Alexander McQueen

Alexander McQueen Creative Director | Sarah Burton
Director | Jonas Åkerlund
Models | Sadie Sink, Mette, Naomi Campbell, Nyagua, Pom Klementieff, and Yseult
Location | London


Altuzarra spring 2023 ad campaign photo

Altuzarra Creative Director | Joseph Altuzarra
Art Director | Florentin Tuillier
Photographer | Sonia Szostak
Videographer | Lukasz Dziedzic
Models | Alyda Grace and Chloe Oh
Stylist | Anita Szymczak
Photo Assistant | Szymon Gosławski
Location | Salar de Tara, Chile


Blumarine Creative Director | Nicola Brognano
Photographer | Petra Collins
Models | Sijia Kang and Yoon Young Bae
Stylist | Lotta Volkova
Hair | Holli Smith
Makeup | Kali Kennedy
Manicurist | Mei Kawajiri
Casting Director | Maria Giulia Azario

Christopher Kane

Christopher Kane Creative Director | Christopher Kane
Art Director | David Bailey Ross 
Creative Director | Christopher Kane and Tammy Kane 
Photographer | Sharna Osborne 
Models | Litay, Chunjin, & Tara-Jo Tashna 
Stylist | Léopold Duchemin 
Hair | Sarah Jo Palmer
Makeup | Vassilis Theotokis
Casting Director | Emma Matell
Set Designer | Polly Philp
DOP – Charlie Knight 
Production – 360 PM
Lighting – Pro Lighting


Dior Spring 2023 ad campaign photos

Dior Creative Director | Maria Grazia Chiuri
Photographer | Brigitte Niedermair
Models | Carla Pereira, Freja Rothmann, Jen Thomson, Sherry Shi, Stella Lucia
Stylist | Elin Svahn
Hair | Guido Palau
Makeup | Peter Philips

Creative Director | Margot Populaire
Senior Art Director | Eleonore Tisseyre
Film Director | Tanu Muino


Loewe Spring 2023 Ad Campaign

Loewe Creative Director | Jonathan Anderson
Photographer | David Sims
Model | Taylor Russell
Stylist | Benjamin Bruno
Hair | Duffy
Makeup | Diane Kendal
Manicurist | Ama Quashie
Set Designer | Vincent Olivieri

Miu Miu

Miu Miu Spring 2023 Ad Campaign photos

Miu Miu Creative Director | Miuccia Prada
Photographer | Zoë Ghertner
Talent | Ever Anderson, Achol Ayor, Emma Corrin, Kendall Jenner, Esther McGregor, Quintessa Swindell, Karolin Wolter, and Lim Yoona
Stylist | Lotta Volkova


Moschino Creative Director | Jeremy Scott
Photographer | Steven Meisel
Art Director | Jason Duzansky
Models | Lulu Wood, Vittoria Ceretti, Malika Louback, Mila van Eeten, and Sherry Shi
Stylist | Carlyne Cerf De Dudzeele
Hair | Guido Palau
Makeup | Pat McGrath
Manicurist | Jin Soon Choi
Casting Director | Piergiorgio Del Moro & Samuel Ellis Scheinman
Set Designer | Mary Howard

Saint Laurent

Saint Laurent Creative Director | Anthony Vaccarello
Photographer & Director | Juergen Teller
Models | Awar Odhiang, Camille Chifflot, Chaima Ameziane, Freja Beha Erichsen, Marilou Hanriot.
Stylist | Paul Sinclaire
Music | Ryuichi Sakamoto