Top 10 Women’s Fashion Ad Campaigns of Spring 2021
The Best Women’s Fashion Ad Campaigns of the Spring 2021 Season as chosen by Kenneth Richard
Though it seems redundant to say that the best ad campaigns are those with the best art direction, the top women’s campaigns of this season felt especially characterized by an elevated sense of artistic vision.
In its connection to art history and classical painting, Fabien Baron’s campaign for Dior was artistic in the most dramatic sense. His lush tableaus made reference to the work of Italian masters like Raphael and Caravaggio, but he also filled this gorgeous imagery with a contemporary and feminist sense of sisterhood.
Moschino and Ports 1961 shared deceptively simple campaigns that questioned and subverted beauty standards. The prim simplicity of Moschino’s studio portraits of ladies dressed for a classy garden party was ironically called into question by the presence of marionette strings. The campaign thus became a subtle and darkly humorous exploration of performance, image, and ownership. Ports 1961 made a sudden shift in direction, moving from last season’s colorful magazine covers to a more challenging set of black-and-white imagery that saw model Rianne Van Rompaey exude a ghostly beauty.
Campaigns from Prada and Hood By Air both used art direction centered around text, but in very different ways. Hood By Air’s reverent portraits of Naomi Campbell were infused with character and meaning by the appearance of two isolated words, “Prologue” and “Mother.” Meanwhile, Prada used the ad campaign platform to confront its viewer with urgent and intriguing questions about creative and technological processes.
Unlike last season, when we look at these campaigns, it is not at all an obvious theme that they were created in the shadow of lockdown restrictions. But we can sense a revitalization, a collective feeling of having used that time wisely to reflect, learn, and grow. These campaigns have us excited for the future of artistry in fashion – perhaps we are not getting back to normal, but getting to something better than normal. Here are The Impression’s Top 10 Women’s Fashion Ad Campaigns of Spring 2021 as selected by Chief Impressionist Kenneth Richard.
Dior Women’s Artistic Director | Maria Grazia Chiuri Agency | Baron & Baron Chief Creative Officer | Fabien Baron Creative Director | Margot Populaire Photographer | Elina Kechicheva Models | Levi Achthoven, Maryel Uchida, Sculy Mejia, Judith Frament, & Holly Fischer Stylist | Elin Svahn Hair | Guido Palau Makeup | Peter Philips
Fendi Creative Director | Silvia Venturini Fendi Photographer/Director | Nick Knight Film/Edit | Britt Lloyd Models | Mariacarla Boscono, Jill Kortleve, Estelle Chen, Henry Kitcher & Chun Soot Stylist Women’s | Charlotte Stockdale & Katie Lyall Stylist Men’s | Julian Ganio Hair | Sam McKnight Makeup | Val Garland Manicurist | Marian Newman Set Designer | Andrew Tomlinson Production | Liberte Productions Retouching | Epilogue Post Production | Loïc Maes Casting Director | Piergiorgio Del Moro Location | London Music | Roly Porter
Gucci x North Face
Gucci Creative Director | Alessandro Michele Agency | Simmonds ltd. Creative Director | Christopher Simmonds Photographer/Director | Daniel Shea Hair | Alex Brownsell Makeup | Thomas De Kluyver Music | “Bad Moon Rising” written by John Fogerty, Performed by Creedence Clearwater Revival, Published by Concord Music Group, Inc., Recording courtesy of Craft Recordings, a division of Concord
Creative Director | Fabien Mouillard Photographer | Nathaniel Goldberg with Nikos Economopoulos, Bruce Gilden, Valérie Jardin, and Joel Meyerowitz Models | Amar Akway, Giedre Dukauskaite, & Sang Woo Stylist | Elodie David Touboul Hair | Stephane Lancien Makeup | Christelle Cocquet Set Design | Herve Sauvage
Hood by Air
Hood by Air Creative Director | Shayne Oliver Agency | Simmonds ltd. Creative Director | Christopher Simmonds Photographer | Luis Alberto Rodriguez Model | Naomi Campbell Stylist | Carlos Nazario Hair | Lorenzo Barcella Makeup | Daniel Sallstrom Producer | Alexis Piqueras
Jil Sander Creative Director | Jil Sander Creative Directors | Lucie and Luke Meier Art Director | Heiko Keinath Photographers | Bibi Borthwick, Drew Jarrett, Shaniqwa Jarvis, and Nigel Shafran Models | Saskia de Brauw, Lily McMenamy, Vivien Solari, Alek Wek, Leo Bhanji, Ottawa Kwami, and Yuri Pleskun
Moschino Creative Director | Jeremy Scott Photographer | Steven Meisel Art Director | Jason Duzansky Models | Irina Shayk, Bella Hadid, Yasmin Wijnaldum, Julia Nobis, and Achenrin Madit Stylist | Carlyne Cerf de Dudzeele Hair | Jimmy Paul Makeup | Pat McGrath Nails | Jin Soon Choi Set Designer | Mary Howard
Ports 1961 Art Director | Karl Templer Agency | Baron & Baron Chief Creative Officer | Fabien Baron Creative Director | Margot Populaire Photographer | Steven Meisel Model | Riane Van Rompaey Hair | Guido Palau Makeup | Pat McGrath Set Designer | Mary Howard
Prada Creative Directors | Miuccia Prada & Raf Simons Creative Director | Ferdinando Verderi Models | Vira Boshkova, Rolf Carmona, Alice Cooper, Ruben De Baecke, Taira Go, Evelina Grinberga, Dara Gueyer, Isa Gustafson, Greta Hoffer, Dija Kallon, Lydia Kloos, Lamine Niang, Fatou Samb, Sin Seungmo, Haroon Sherzad, Adrien Smarts, Jesse Spruit Stylist | Olivier Rizzo Hair | Guido Palau Makeup | Pat McGrath Casting Director | Ashley Brokaw
Agency | Baron & Baron Film Director | Fabien Baron Chief Creative Officer | Fabien Baron Creative Director | Christophe Derigon Director of Photography | Philippe Lesourd Executive Producer | Mina Viehl Production | Seeker Productions, 138 Productions Photographer | Steven Meisel Models | Abby Champion, Mona Tougaard, & Achenrin Madit Stylist | Karl Templer Hair | Guido Palau Makeup | Diane Kendal Set Designer | Stefan Beckman Casting | Ashley Brokaw
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