Burberry Creates TB Summer Monogram Landscapes

The House Recruits Artists, Athletes, and More to Transform Landscapes Into Works of Art

Burberry has revealed the next phase of its TB Summer Monogram campaign, a unique series of collaborations that transform natural landscapes into pieces of art bearing the brand’s TB monogram logo.

The campaign unfolds across four global landscapes, where a different creator brought their own vision to melding Burberry’s house codes with nature. Over Taylor Park Reservoir in Colorado, drone pilot Graham Hill created a dazzling light show. Land artist John Foreman meticulously rearranged stones found at Newgale Beach in South Wales into a monogram pattern that dissolves into the landscape. In the Qinhai Province of China, paramotorists swept over the otherworldly surface and rock formations of a salt lake, while in Hainan province, kite surfers lifted into the air on monogrammed sails.

It’s a treat to see the ingenuity and skill deployed by the collaborators Burberry selected. With brilliant, sweeping visuals, the campaign is a fun and unique way to highlight an important brand asset while celebrating the endless possibility of summer.