Chanel Pre-Fall 2023 Ad Campaign Review

Review of Chanel ‘Métiers d’art’ Pre-Fall 2023 Ad Campaign by Photographer Mikael Jansson with models Amar Akway and Rianne van Rompaey

Chanel continues its Dakar vacation with a Pre-Fall 2023 campaign by photographer Mikael Jansson.

The campaign arrives with the impending arrival of the house’s latest Métiers d’Art collection in boutiques, and continues the dialogue between Chanel’s craft-forward practice and the cultural legacy of Dakar, Senegal, where the collection’s runway show was held – particularly the fashion around its vibrant disco and funk scene of the 70s.

Jansson follows models Amar Akway and Rianne van Rompaey around the port city on a golden afternoon, framing their looks with its architecture and ocean views.

While it could have been nice to see a bit more exploration of Dakar’s contemporary cultural scene – a short film, for example, would have been a great way to incorporate some music – the simple campaign does offer a strong statement of the collection’s vibrant spirit.