The campaign arrives with the impending arrival of the house’s latest Métiers d’Art collection in boutiques, and continues the dialogue between Chanel’s craft-forward practice and the cultural legacy of Dakar, Senegal, where the collection’s runway show was held – particularly the fashion around its vibrant disco and funk scene of the 70s.
Jansson follows models Amar Akway and Rianne van Rompaey around the port city on a golden afternoon, framing their looks with its architecture and ocean views.
While it could have been nice to see a bit more exploration of Dakar’s contemporary cultural scene – a short film, for example, would have been a great way to incorporate some music – the simple campaign does offer a strong statement of the collection’s vibrant spirit.
Chanel Creative Director | Virginie Viard Photographer | Mikael Jansson Models | Amar Akway and Rianne van Rompaey Location | Dakar, Senegal
WHERE FASHION GETS CREATIVE
Press ESC to close
This article is available exclusively to The Impression+ members
The Impression+ provides premium insights and creative intelligence for industry leaders and their teams to stay ahead of the trends transforming the fashion industry.