Etro Summer 2024 Ad Campaign

Etro Launches Kaleidoscopic Summer Capsule

The Colorful and Breezy Collection Is Crafted With the Ideal Italian Vacation in Mind

Etro has launched its Summer 2024 capsule collection, offering a blend of art-nouveau prints, floral motifs, paisley designs, and fil coupé weavings, all integrated with the brand’s signature shirt stripes. The collection features jacquard finishes that create a vibrant display of sunny and vivid colors, particularly evident in the beachwear line, which includes caftans, shirts, sarongs, bikinis, and one-piece swimsuits, complemented by coordinating scarves, bandeaus, and bucket hats.

For women, the summer looks are designed to be fresh and lightweight, using tailored fabrics such as silk twill, thin gauze, gabardine, and poplin. These pieces are adorned with jacquard finishes and Sangallo embroidery, offering fluid and versatile silhouettes. The collection ranges from essential outfits with blazers paired with shorts and pants to special dresses featuring ruffles, flounces, and balloon sleeves.

Men’s styles focus on shirts paired with Bermuda shorts and swim shorts, available in aquamarine shades and bright multicolor variations.

The Etro summer wardrobe is rounded out with a variety of bags, small accessories, and footwear options. These range from flat models to platform sandals and canvas espadrilles. Key items include the Vela and Saturno, which capture summer vibes with raffia textures and delicate embroideries of blooming lilies, the Love Trotter in jacquard denim, the Bond with soft quilting, and the spacious Shopper Essential silhouettes.

The new Etro Summer capsule collection is available starting May 15th at Etro boutiques, on, and at selected retailers worldwide.