The House Marked Its Milan Design Week Presence With A Boutique Activation And Cocktail Celebrating The Reissued Icon
Fendi marked Salone del Mobile 2026 Fendi marked Salone del Mobile 2026 with the launch of its Baguette 26424 Re-Edition, unveiled April 17 at the Palazzo Fendi Milano boutique and celebrated with an evening cocktail on April 19 hosted with Maria Grazia Chiuri. The activation placed the house within Milan Design Week’s broader cultural program while centering one of its most recognizable designs.
The re-edition revisited the original 1997 Baguette through its first model code, 26424, reintroduced in Chiuri’s Fall/Winter 2026–27 debut collection for the house. The updated design emphasized a softer construction and improved under-the-arm wearability, maintaining the silhouette’s core identity while refining its function. The collection comprises 20 variations, including six Milan exclusives first presented during the February runway show and developed from archival references.
Speaking during the event, Chiuri underscored the technical dimension behind the project, speaking with The Impression she shared that “it makes the technique closer to those normally used for prêt-à-porter, for dresses, with silk… I think it was very innovative. And I think it’s very important to promote and to explain to our guests the quality and the craft that there is behind bags.” Her comments positioned the re-edition within a broader dialogue around materiality and savoir-faire, aligning the accessory with the construction logic of ready-to-wear.
Staged within the boutique, the installation extended the narrative through a display of Baguette models housed in wooden crates referencing art transport cases, accompanied by a video component tracing the bag’s evolution through the archive. The scenography framed the object within a context of craftsmanship and collectibility, aligning with the design-driven framework of Salone.
Each Baguette 26424 Re-Edition features a dedicated metal tag and is packaged in a custom wooden box with stencil detailing, secured by a canvas belt and metal buckle. The packaging concept informed the retail presentation, reinforcing the positioning of the bag as both product and collectible object.
Following its Milan debut, the collection will roll out to Fendi’s New York 57th Street and Shanghai IFC locations through dedicated retail activations, extending the initiative across key international markets.
