Gucci and JD.com collaborate to launch Gucci’s official online store on the leading e-commerce platform.
Gucci and JD.com have unveiled a new digital partnership with the introduction of Gucci’s official digital store on JD.com’s platform. This collaboration represents the first instance of Gucci showcasing its century-long heritage of Italian craftsmanship to the JD.com audience.

When users search for “Gucci” on the JD.com app, they will be directed to the brand’s official store, where they can explore a wide array of offerings. The integrated platform promises a full brand experience and a variety of Gucci services. Here, customers can browse a vast selection of items ranging from ready-to-wear collections to handbags, travel gear, footwear, jewelry, timepieces, and accessories for both men and women. Additionally, patrons will have the opportunity to utilize Gucci’s online client advisory service before making purchases.
This digital storefront is a significant step in the evolving partnership between Gucci and JD.com, highlighting their shared focus on digital progress. JD.com consistently brings forward digital strategies to meet a wide array of consumer demands. This entails crafting specialized models for luxury sectors, backed by their advanced supply chain abilities and expansive ecosystem. By debuting its online presence on JD.com, Gucci aims to customize shopping experiences catering to JD.com’s clientele and delve deeper into China’s distinct digital domain. The collaboration will leverage the technological prowess of both entities to redefine online luxury shopping standards, broaden their consumer base, and innovate in digital marketing techniques.
In light of the forthcoming Chinese Valentine’s Day on August 22, Gucci’s JD.com store will present a curated selection of gifts, highlighting the brand’s renowned craftsmanship and design ethos. The collection will incorporate floral designs, symbolizing the bloom of love. Exclusively for JD.com shoppers, a special purse will be launched for the occasion. Moreover, to elevate the shopping experience, buyers will have the option to attach personalized E-card messages with their purchases.