The house returns to a dramatic natural setting for “Le Bonheur,” its forthcoming coed runway presentation
Key Takeaways
- Jacquemus will present its Spring 2027 coed collection, titled “Le Bonheur,” on June 29 at 10 a.m. at the Phare de la Pietra on a rocky island off Île-Rousse, Corsica.
- The guest list will be intentionally limited to press, friends of the house, select buyers, and a small number of celebrities.
- The house is conducting a local casting in Corsica to populate the runway with models from the region.
Simon Porte Jacquemus will return to a sweeping outdoor setting for his next runway presentation, staging his Spring 2027 coed collection at the Phare de la Pietra, a lighthouse perched on a rocky island off the northwest coast of Corsica. Titled “Le Bonheur,” the show is scheduled for June 29 at 10 a.m., slotted just after the close of men’s fashion week in Paris.
The brand noted it is partnering with the town of Île-Rousse to support the restoration and preservation of the lighthouse site, which Simon Porte Jacquemus described as a place of exceptional beauty and historical significance. Built in 1857 under Napoleon III, the structure has long served as a navigational marker at the entrance to the northwest coast.
The decision to return to a destination setting marks a shift in the house’s recent trajectory. After years defined by transporting outdoor spectacles, including shows staged in lavender fields, salt flats, and formal French gardens, Jacquemus had more recently turned inward, presenting at the Picasso Museum in Paris and in the private apartment of architect Auguste Perret. The Corsican lighthouse signals a reengagement with the kind of site-specific, landscape-driven storytelling that first distinguished the brand’s runway strategy.
Attendance will be tightly controlled. The guest list is to include press, friends of the house, a limited number of buyers, and select celebrities, reinforcing the intimate register the brand has adopted for its more recent presentations. In keeping with the show’s regional setting, Jacquemus is conducting a casting in Corsica to source local models for the runway.
Whether “Le Bonheur” — happiness, in French — gestures toward the collection’s mood, a broader creative reset, or something more personal to the designer remains to be seen. The choice of title, paired with a return to an elemental, sun-struck landscape, suggests Jacquemus is reaching for something more emotionally direct than his recent indoor productions allowed.