The appointment signals a new phase of growth for the French couture house as it looks to rebuild desirability across key luxury markets
Maison Lanvin has appointed Barbara Werschine as Chief Executive Officer, tasking the luxury executive with leading the brand’s global strategy and accelerating its international development. The Paris-based house said the appointment marks the beginning of a new chapter aimed at balancing Lanvin’s heritage with renewed growth ambitions.
Werschine will work closely with Artistic Director Peter Copping, who joined Lanvin in September 2024. His Winter 2026 collection, presented in Paris earlier this year, established the foundation for the house’s renewed women’s ready-to-wear direction. Lanvin’s broader strategic roadmap includes strengthening menswear and expanding into home and lifestyle categories, reconnecting with the brand’s historical positioning beyond fashion.
The company said it will prioritize rebuilding momentum in France and Europe before accelerating expansion across the United States and Asia. The strategy reflects a wider industry focus on reinforcing brand identity and regional desirability before pursuing aggressive global growth.
Werschine succeeds Andy Lew, who served as Lanvin CEO since July 2025 and will now focus exclusively on his role as Executive President of Lanvin Group. In that position, he oversees the group’s portfolio, which includes Lanvin, Wolford, Sergio Rossi, and St. John Knits.
“We are delighted to welcome Barbara Werschine to the helm of Maison Lanvin. Her vision of the luxury market and deep understanding of our industry’s challenges will be major assets in guiding Lanvin through its next phase of growth, while honoring the unique identity of this iconic house,” said Andy Lew, Executive President of Lanvin Group.
“I am thrilled to join Maison Lanvin at this pivotal moment in its history,” said Werschine. “My vision is clear: to sustainably rebuild the house’s desirability and core fundamentals.”
The leadership transition comes as Lanvin continues efforts to reposition itself within the global luxury market through creative renewal, category expansion, and a stronger focus on long-term brand equity.