When Virgil Abloh’s characters first appeared during the 2020 Digital Fashion Week in Paris, Zoooom with friends took the establishment by storm with their joyfully animated escapades throughout the city. The show concluded as they packed their Louis Vuitton trunks and climbed aboard shipping containers headed East via the Seine. Soon reborn in Shanghai and Tokyo as gigantic balloons, Zoooom with friends has now embarked on a global adventure, celebrating the House’s spirit of travel.
Miami was the friendly crew’s first stop in North America, where the characters were revealed and manifested in an interactive experience launched during Design Miami as part of Louis Vuitton’s well-established commitment the arts. Now, Zoooom with friends has journeyed across the country for a West Coast debut in Beverly Hills on Rodeo Drive. Open to the public, the residency features both the characters and their bespoke containers amongst a full suite of menswear.
The Men’s Spring 2021 collection featured in the Beverly Hills Temporary Residency is said to be founded on four methods of upcycling: new looks made from recycled material, looks repeated from the Fall 2020 collection, looks freely created by the studio during the lockdown using recycled material, and new looks created from existing ideas.
The Louis Vuitton Men’s Temporary Residency will also feature custom AR experiences on the exterior of the building. QR codes affixed to the façade will activate SnapChat filters, allowing guests to interact with the characters’ animated incarnations, generating shareable content.
Location Louis Vuitton Men’s Temporary Residency 468 North Rodeo Drive Beverly Hills, CA 90210
WHERE FASHION GETS CREATIVE
Press ESC to close
To continue reading this article join today
Stay Inspired. Stay Informed. Stay Elevated.
Membership gives you full access to Industry Analysis & Creative you won’t find anywhere else
Unlimited Access to TheImpression.com
The Impression Daily Newsletter & Breaking News Emails
Exclusive Interviews With Fashion's Leading Creatives
Access to the Largest Collection of Branded Fashion Films
Access to the Largest Runway Coverage
Most Comprehensive Collection of Fashion Street Style Images