Louis Vuitton Opens Men's Pop-up on Rodeo Drive

Louis Vuitton Opens Men’s Pop-up on Rodeo Drive


Rodeo Drive 2021: The Zoooomies Descend

When Virgil Abloh’s characters first appeared during the 2020 Digital Fashion Week in Paris, Zoooom with friends took the establishment by storm with their joyfully animated escapades throughout the city. The show concluded as they packed their Louis Vuitton trunks and climbed aboard shipping containers headed East via the Seine. Soon reborn in Shanghai and Tokyo as gigantic balloons, Zoooom with friends has now embarked on a global adventure, celebrating the House’s spirit of travel.

Miami was the friendly crew’s first stop in North America, where the characters were revealed and manifested in an interactive experience launched during Design Miami as part of Louis Vuitton’s well-established commitment the arts. Now, Zoooom with friends has journeyed across the country for a West Coast debut in Beverly Hills on Rodeo Drive. Open to the public, the residency features both the characters and their bespoke containers amongst a full suite of menswear.

The Men’s Spring 2021 collection featured in the Beverly Hills Temporary Residency is said to be founded on four methods of upcycling: new looks made from recycled material, looks repeated from the Fall 2020 collection, looks freely created by the studio during the lockdown using recycled material, and new looks created from existing ideas.

The Louis Vuitton Men’s Temporary Residency will also feature custom AR experiences on the exterior of the building. QR codes affixed to the façade will activate SnapChat filters, allowing guests to interact with the characters’ animated incarnations, generating shareable content.

Louis Vuitton Opens Men's Pop-up on Rodeo Drive
Louis Vuitton Opens Men's Pop-up on Rodeo Drive
Louis Vuitton Opens Men's Pop-up on Rodeo Drive

Location
Louis Vuitton Men’s Temporary Residency
468 North Rodeo Drive
Beverly Hills, CA 90210