The newly created role reflects the growing importance of product strategy as the house continues to expand its global luxury business
Louis Vuitton has appointed Giulio Bergamaschi as Chief Product Officer for its men’s division, introducing a newly created executive role that underscores the increasing strategic importance of product development within the world’s largest luxury brand. Bergamaschi, who previously served as CEO of Acqua di Parma, will join Louis Vuitton in September and report directly to Men’s CEO Pietro Beccari, working closely with Men’s Creative Director Pharrell Williams.
The appointment marks a notable evolution in Louis Vuitton’s organizational structure. While creative directors define the artistic vision of collections, a Chief Product Officer is responsible for translating that vision into a coherent product strategy. The role typically oversees product development, merchandising, assortment planning, and cross-functional coordination, ensuring that creative ideas align with commercial objectives, manufacturing capabilities, and long-term business growth.
Bergamaschi brings extensive experience across luxury fashion and beauty. Before leading Acqua di Parma, he spent more than a decade at Louis Vuitton in a variety of senior merchandising and commercial roles, contributing to the development of several product categories and gaining an in-depth understanding of the house’s retail and product ecosystem. His return comes after successfully leading Acqua di Parma through a period focused on international expansion and brand development.
The appointment also reflects Louis Vuitton’s continued investment in its men’s business, which has become an increasingly significant growth driver for the maison. Since Pharrell Williams joined as Men’s Creative Director in 2023, the division has expanded its cultural reach through high-profile runway shows, collaborations, and product launches that blend fashion, music, sport, and contemporary culture. Establishing a dedicated Chief Product Officer suggests the house is placing equal emphasis on the strategic execution of those creative ambitions.
As luxury collections become more complex and product categories continue to diversify, brands are increasingly strengthening the connection between creative direction and commercial strategy. The Chief Product Officer serves as a bridge between those functions, helping ensure that innovation, craftsmanship, merchandising, and consumer demand remain aligned throughout the product lifecycle.
Bergamaschi’s appointment signals more than an executive hire. It reflects Louis Vuitton’s recognition that product strategy has become a critical competitive advantage within luxury, particularly as houses balance creative experimentation with sustained global growth. By creating this role, the maison reinforces the idea that successful luxury products depend not only on compelling design, but also on disciplined strategic leadership behind the scenes.