Maison Margiela Opens A New Flagship Boutique

Maison Margiela Opens A New Flagship Boutique


Dutch Architect Anne Holtrop Develops New Boutique For Maison Margiela

Maison Margiela opened a new flagship boutique at 33 Avenue Montaigne in Paris’ 8th arrondissement. The 250-square meter boutique spans over two levels. It displays the complete range of Maison Margiela’s Co-Ed collections from Ready to wear to fragrance. The concept was developed by Dutch architect Anne Holtrop and reflect the evolved visual language established at the house by creative director John Galliano.

Holtrop’s design was first introduced at the Artisanal Fall 2018 show. Her store concept for Maison Margiela debuted with the Bruton Street store in London, followed by Avenue Montaigne in Paris, Osaka, Japan, and Shanghai, China.

The boutique features plaster walls and columns whose hand-cast surfaces mimic fabric’s texture. The store encourages the human touch that created it. Misfit furniture is designed in the memory of classic objects, deconstructed in form. The technique of décortiqué further materializes in shelves, display tables, and seats carved in stained travertine, the natural indentations filled with color-contrasting epoxy resin in optical white.

The ceilings and walls of fitting rooms are painted in a dark-green high gloss, almost black. It creates a deep shimmering shine echoed in Japanese lacquer cabinets.

Location |
33 Avenue Montaigne
75008 Paris, France