Margaret Howell Fall 2024 Ad Campaign

Margaret Howell

Fall 2024 Ad Campaign

Review of Margaret Howell Fall 2024 Ad Campaign by Creative Director Margaret Howell and Photographer William Waterworth with models Delfine Bafort and Robert Suthers

Margaret Howell explores the intersection of urbanism and nature with her Fall 2024 campaign, shot by photographer William Waterworth.

Simple and intimate, Waterworth’s black-and-white imagery follows two distinctive protagonists as they venture through Blackheath, which offers a gem of Greenery hidden within the bustling metropolis of London. The photographic perspective echoes the honesty and eye for detail inherent in Howell’s designs, which draw on traditions of British artisanality for the real motions of contemporary life.

Margaret Howell Creative Director | Margaret Howell 
Photographer | William Waterworth
Videographer | Joel Kerr
Models | Delfine Bafort and Robert Suthers
Stylist | Alice Goddard 
Hair | Franziska Presche
Makeup | Vassilis Theotokis
Casting Director | Rachel Chandler
Location | Blackheath, London