The Via della Spiga store will open in fall 2026
Ralph Lauren is deepening its commitment to the home category with the announcement of its first dedicated Home store in Milan, timed alongside the unveiling of its Fall 2026 Home Collection during Milan Design Week.
Set to open this fall on Via della Spiga, the 6,500-square-foot space marks a strategic milestone for the brand as it expands its lifestyle ecosystem across fashion, home, hospitality, and beyond. Located in the heart of the Quadrilatero della Moda, the store will join Ralph Lauren’s existing Milan presence, which already includes fashion flagships, a children’s store, and Ralph’s Bar — reinforcing the city as a key hub for the brand’s global vision.
The opening coincides with the presentation of two new Home collections — Saddlebrook and Sterling Square — showcased within the brand’s Milan palazzo. For the first time, the installation incorporates models dressed in Women’s Collection and Purple Label, reinforcing the seamless dialogue between fashion and interiors that has long defined Ralph Lauren’s approach.
Saddlebrook draws on the atmosphere of a heritage country estate, combining oak paneling, rich textiles, and layered patterns including florals, plaids, and leopard motifs. Furniture silhouettes balance historical references with contemporary refinement, from mahogany dining tables to four-poster beds crafted with traditional techniques. The collection emphasizes warmth and intimacy, positioning the home as a space for gathering and continuity.
In contrast, Sterling Square presents a more urban narrative, inspired by a cosmopolitan penthouse setting. Art Deco influences shape the collection’s geometry and materiality, with lacquered finishes, velvet upholstery, and a restrained palette of cream, camel, and celadon. The result is a controlled, polished environment that reflects a city-oriented lifestyle while maintaining the brand’s signature emphasis on craftsmanship.
The Milan store itself is conceived as an immersive environment, designed by Ralph Lauren’s in-house team. Drawing on Victorian and Neoclassical architecture, it will feature dedicated galleries for furniture, lighting, textiles, and accessories, alongside a standalone bed and bath space. A design studio will offer bespoke services, positioning the location as both a retail destination and a resource for interior projects.
The move underscores a broader strategic focus on the home category, which the company sees as central to its identity. Rather than treating home as an extension, Ralph Lauren continues to frame it as integral to its overarching narrative — one where clothing, interiors, and lifestyle are interconnected expressions of the same vision.
By establishing a standalone Home flagship in Milan, the brand signals a more assertive push into the category, aligning product, environment, and storytelling within a single, cohesive space. The result is a continuation of Ralph Lauren’s long-standing philosophy: not simply selling objects, but constructing a complete and immersive world.