Recent Executive Changes at Estée Lauder and Beyond

Updates on Executive Moves from the Beauty Industry

Key Insights:

  • Ōura’s Leadership Expansion: Miklu Silvanto, a former Apple designer, joins Ōura as Chief Design Officer, bringing his expertise in software and industrial design.
  • The 7 Virtues CEO Appointment: James Park, previously with Herbivore Botanicals, is now CEO at The 7 Virtues, a fragrance brand experiencing rapid growth.
  • Estée Lauder’s New Legal Leader: Rashida La Lande, formerly of Kraft Heinz, takes over as Executive Vice President and General Counsel at Estée Lauder.
  • Key Appointments at Dr.Jart+ and House of Bō: Jim No is now Senior Vice President at Dr.Jart+, while Danyelle Boilard-Paul joins House of Bō as Managing Director.
  • Cosmoprof’s Expanded Leadership: Liza Rapay steps into a dual role as Vice President and Head of Cosmoprof North America, leading their upcoming Beauty New York show.
  • Carmell Corp.’s New CEO: Kendra Bracken-Ferguson is named CEO of Carmell Corp., while continuing her work with BrainTrust Founders Studio.
  • MCoBeauty’s Strategic Hire: VidaCorp taps Meridith Rojas as CMO to support the brand’s significant sales growth.
  • Ledda’s Creative Direction: Jonny Eckersley is appointed Creative Director of Ledda, focusing on the brand’s expanding influence.
  • Dae’s Leadership Advancement: Jenny Son is promoted to CEO of Dae, a fast-growing Sephora clean hair care brand.
  • Thorne’s Growth Strategy: Mary Beech, previously with Scholastic, is now Chief Growth Officer at Thorne, a supplement brand recently aligned with Karlie Kloss.

Recent executive changes in the beauty industry spotlight key appointments, including Ōura’s new Chief Design Officer, Miklu Silvanto, a former Apple alumnus. Silvanto, who has successfully founded companies like Vaarnii and Aivan, will lead Ōura’s software and industrial design teams.

James Park, previously the president of Herbivore Botanicals, has taken up the role of CEO at The 7 Virtues. The fragrance brand saw over 45% growth in 2023 and recently secured an investment from Unilever Ventures.

The Estée Lauder Cos. has announced Rashida La Lande as their new Executive Vice President and General Counsel, succeeding Deirdre Stanley. La Lande previously held a similar position at The Kraft Heinz Company.

Jim No has joined Dr.Jart+ as Senior Vice President and Global Manager, moving from his former role as General Manager for Sephora North Korea. He will be based in Seoul, contributing to Estée Lauder’s executive leadership team.

In Miami, House of Bō has appointed Danyelle Boilard-Paul as Managing Director. Boilard-Paul was previously the Executive Vice President and General Manager at Clarins USA.

Liza Rapay, already head of Cosmoprof North America, has expanded her role to include Vice President responsibilities. She will lead the company’s inaugural Beauty New York show in October 2025.

Carmell Corp. has named Kendra Bracken-Ferguson as CEO, while she continues her involvement with BrainTrust Founders Studio, supporting Black beauty entrepreneurs.

Meridith Rojas has been brought on as Chief Marketing Officer for VidaCorp, the parent company of MCoBeauty. The Australian beauty brand is projected to see sales soar from $63 million in 2023 to $247 million in 2024.

Ledda, an influencer-founded fragrance brand, has appointed Jonny Eckersley as Creative Director. Eckersley previously worked with marketing agencies Komodo and Runway.

Jenny Son, who has been with Dae since 2021, has been promoted to CEO. Dae, a clean hair care brand at Sephora, is one of the fastest-growing in its category.

Finally, Mary Beech has joined Thorne, a supplement brand, as Chief Growth Officer. Beech previously served as Chief Marketing and Transformation Officer at Scholastic.