Rhuigi Villaseñor and Puma Celebrate the Launch of the 4th Installment of their New York Worldwide Series

New York’s deep love for basketball is at the center of the fourth “New York Worldwide” collection between longtime collaborators PUMA and Rhuigi Villaseñor. This latest drop offers up a nostalgic range of footwear and apparel fronted by New York City basketball’s past and present faces: RJ Barrett and Walt “Clyde” Frazier. A story that has played out in the stadiums, schoolyards, and street courts of the five boroughs, the PUMA x Rhuigi collaboration designed by West Coast-based designer Villaseñor derives its creative inspiration from the cultural hub of New York City, while reinterpreting the style codes of Americana.

The latest collection features a curated assortment of footwear and apparel, all inspired by classic court aesthetics. PUMA’s Clyde Mid is dressed in a classic color scheme, with authentic worn-in detailing like the shoe’s pre-yellowed sole to capture the essence of hoop nostalgia. The accompanying apparel includes a Graphic Tee, Basketball Shorts, and an Oversized Tote. Exclusive “New York Worldwide” graphics acknowledge the city’s impact on global music, style, and culture, reminding us that New York is truly a state of mind.

Guests celebrated the launch at a dinner on May 22nd at The Ned NoMad, which was attended by Alexander Roth, Cassell Ferere, Fisher Smith, Layla Ilchi, Lauren McCarthy, Michael Sebastian, Rhuigi Villaseñor, Sebastian Jean, Simon Rasmussen, Willow Lindley, among others.

Rhuigi Villaseñor

Photography | Sansho Scott / BFA.com