Sofia Richie Grainge Partners with Stuart Weitzman as Brand Ambassador

Sofia Richie Grainge Partners with Stuart Weitzman as Brand Ambassador

Introducing the Sofia Collection for Spring 2024: A Collaboration Celebrating Motherhood

Stuart Weitzman announces its latest collaboration with Sofia Richie Grainge, who joins the luxury footwear label as its brand ambassador. Together, they present the Sofia Collection for the Spring 2024 season, a capsule of minimalist silhouettes adorned with sweet and ultra-feminine bow details, reflecting Sofia’s journey to motherhood.

“I’m beyond excited to take this next step forward as the new SW brand ambassador, especially because my first shoot with them reflects such an important step in my life,” says Sofia Richie Grainge. “I’ve been loving and wearing the brand for years as it’s known for its minimal sophistication. I’m thrilled to partner with this legacy brand.”

Stuart Weitzman CEO & Brand President, Giorgio Sarné, expresses pride in welcoming Sofia into the Stuart Weitzman brand family. “Stuart Weitzman is proud to welcome Sofia into our storied legacy of Stuart Weitzman brand partners, as she is a strong, confident soon-to-be first-time mother with a strong sense of self and definitive point of view. She is someone who our consumers — many of whom are mothers themselves — resonate with. We continue to focus on finding new and exciting ways to inspire strength and confidence for every woman who wears our shoes, and Sofia represents our latest step in that direction.”

The Sofia Collection offers a range of versatile spring silhouettes designed for everyday style and comfort, all featuring charming bow details. Sofia models three key styles from the collection:

  • SOFIA FLAT SLIDE: A flat square-toe slide with a triple vamp strap design adorned with a bow accent.
  • SOFIA 45 SLIDE: A modern slide sandal with a triple-strap vamp, detailed with a bow adornment and set on a 45-mm block heel.
  • SOFIA 50 SLINGBACK: An elegant slingback pump featuring a bow detail and elevated by a 50-mm kitten heel.

Notably, select styles in the Sofia Collection showcase a limited-edition ikat jacquard material created in collaboration with the women’s empowerment non-profit Mercado Global. Crafted by artisans from Indigenous communities in Guatemala, this collaboration adds a meaningful dimension to the collection.

The “Sofia” campaign comes to life through video and imagery captured by Theo Wenner. Shot on location in Brentwood, California, and styled by Sofia’s stylist, Emma Jade Morrison, the campaign embodies Sofia’s personal style and journey. Her soft glam makeup look by Emily Cheng and loose waves styled by Kathleen Riley complement the overall aesthetic of the collection.

To shop the Sofia Collection, visit, Stuart Weitzman boutiques worldwide, and select retail partners.