Review of Sunnei x mid/night 00.00 Fall 2024 Ad Campaign
Sunnei and mid/night 00.00 celebrate their self-care collaboration with a focused and tactile new campaign.
The collaboration takes shape as a limited-edition capsule collection of self-care essentials designed for convenient, everyday use. The collection features four products, each crafted to reflect the unique aesthetic and values of both brands, and perfectly sized for on-the-go application.
Straight to the point without losing Sunnei’s signature tongue-in-cheek quality or mid/night’s elevated synthesis of futurism and nature, the campaign contrasts crisp white backgrounds with the playfully bright color blocking of the product packaging. Close-up shots of hands, faces, and noses emphasize the sensorial qualities of these functional and pampering self-care products. Set to soothing ambient soundtracks, four accompanying videos explain the qualities of the products in a gentle Italian lilt as the quartet of striking and diverse models show how it’s done.
Despite its apparent simplicity, the campaign is a lesson in a product-forward campaign that is still big on brand identity – especially impressive as the identity of both brands feel fully present here.
Sunnei Creative Directors | Simone Rizzo and Loris Messina