Top 10 Intimates & Underwear Fashion Ad Campaigns 2019

Top 10 Intimates Ad Campaigns 2019


The best 2019 ad campaigns for intimate apparel were noteworthy both for their inventiveness and their inclusivity. In previous decades, advertisements for lingerie and undergarments have been dominated either by toned and chiseled Aphrodites, or voluptuous beauties that were essentially hyper-sexualized versions of pin-ups that were ubiquitous in the 40’s, 50’s and 60’s. Refreshingly, the Top 10 ad campaigns for intimates this year celebrated a diverse range of body types, from slender to athletic to plus-sized, and a bit of everything in-between. Furthermore, many campaigns embraced the more playful side of sensuality, from Agent Provocateur’s dance extravaganza, to Coco de Mer’s 1920’s vaudeville-inspired set pieces, to DSquared2 instagram selfies, to Stella McCartney’s fun yet practical outdoors-women who wear tennis shoes and hang their unmentionables on clotheslines to dry. Not sure what the neighbors would think, but we at The Impression definitely approve!

Agent Provocateur

Fall 2019

Top 10 Intimates & Underwear Fashion Ad Campaigns 2019

Agent Provacateur Creative Director | Sarah Shotton
Director | Charlotte Wales
Stylist | Ursina Gysi
Choreography | Danielle Polanco


Calvin Klein

Fall 2019

Top 10 Intimates & Underwear Fashion Ad Campaigns 2019

Photographer | Daniel Jackson
Talents | Naomi Campbell, Jacob Elordi, Diplo, Odell Beckham Jr., Matthew Noszka, Beth Ditto, Lay Zhang, Bella Hadid, Jelly Lin, Cara Taylor


Coco de Mer

Pre-Fall 2018

Top 10 Intimates & Underwear Fashion Ad Campaigns 2019

Photographer | Rankin


Dsquared2

Fall 2019

Top 10 Intimates & Underwear Fashion Ad Campaigns 2019

Dsquared Creative Directors | Dean and Dan Caten
Agency | GB65
Creative Director | Giovanni Bianco
Director | Steven Klein
Models | Devin Truss, Diego Villarreal, Matthew Van De Sande, August James Gonét, Alec Nysten, & Vincent Kowalski
Casting Director | Ricky Michiels


Savage X Fenty

Spring 2019

Top 10 Intimates & Underwear Fashion Ad Campaigns 2019

Fleur du Mal x Precious Lee

Fall 2019

Top 10 Intimates & Underwear Fashion Ad Campaigns 2019

Photographer | Claire Rothstein


Kiki de Montparnasse X Caroline Vreeland

Fall 2019

Top 10 Intimates & Underwear Fashion Ad Campaigns 2019

Kiki de Montparnasse Creative Director | Jose Vega
Photographer | Gabriel Perez Silva
Talent | Caroline Vreeland
Hair | Joseph Maine
Makeup | Tobi Henney


La Perla

Petit Macramé Ad Campaign Fall 2019

Top 10 Intimates & Underwear Fashion Ad Campaigns 2019

Agency | Riccardo Ruini Studio
Creative Director | Riccardo Ruini
Photographer | Catherine Servel
Models | Ayesha Shivani Djwalapersad,  Penelope Haro, Alice Sofia Navarin
Stylist | James Valeri 
Location | Castello Ruspoli


Stella McCartney

Spring 2019

Top 10 Intimates & Underwear Fashion Ad Campaigns 2019

Photographer | Benedict Brink
Wardrobe Stylist | Eliza Conlon
Makeup Artist | Siobhan Furlong
Hair Stylist | Jonathan De Francesco
Models | Aida Blue, Callie Dixon


Victoria’s Secret

Pre-Fall 2019

Top 10 Intimates & Underwear Fashion Ad Campaigns 2019

Photographer | Adam Franzino
Models | Romee Strijd, Taylor Hill, Jasmine Tookes, Martha Hunt, Elsa Hoek, Rubina Dyan