The luxury brand hosts an immersive fragrance experience to mark the launch of its Chance Eau Fraîche Eau de Parfum
Chanel recently hosted an event to introduce the Lucky Chance Diner in Williamsburg, Brooklyn. Situated near the recently opened Chanel Fragrance and Beauty boutique, the venue aims to offer an immersive fragrance experience centered around the new Chance Eau Fraîche Eau de Parfum.
Guests, which included actors, industry leaders, and creatives, were invited into a retro diner setting, enriched with activities such as toy vending machines and life-sized Chance bottle photo opportunities. According to Chanel, the event aimed to “inspire and educate on the bestselling and beloved composition.”
The fragrance, created by Chanel’s in-house perfumer Olivier Polge, features a blend of citron, jasmine, and teak wood notes, described by the brand as “an energizing trail.”
The attendee list was a who’s who of industry influencers and celebrities. Notable guests included Amber Mark, Lil Nas X, Ava Phillippe, Antonia Gentry, Casimere Jollette, Maria Isabel, Lori Harvey, Harley Viera Newton, and Athena Calderone, among others.
The Lucky Chance Diner will be open to the public from September 8 to 10, between 11 AM and 7 PM. Reservations are recommended, but walk-ins are also welcome during these hours.
