The ‘New District’ in Astor Place Spotlights the Company’s Expanding Lab-Grown Diamond Collections
Pandora, the world’s leading jewelry maker in terms of volume, celebrated its growing Lab-Grown Diamond collections during New York Fashion Week by introducing the New Diamond District in Manhattan’s vibrant Astor Place.
Building on the recent launch of three new Lab-Grown Diamond collections—Pandora Nova, Pandora Era, and Pandora Talisman—the brand showcased its innovations at New York Fashion Week through an experience called “Diamond-Tinted Lenses.” The special district serves as a captivating destination that allows visitors to see daily New York City scenes in a new light, emphasizing the transformative potential of lab-grown diamonds to redefine everyday elegance.
In advance of opening to the public, our wonderful Pandora ambassadors, including Pamela Anderson and Ashley Park, were present to inaugurate the New Diamond District during an invitation-only launch party on September 6th.
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Adding a touch of artistic flair to the New Diamond District’s New York Fashion Week debut, the event featured a surprise performance by Caroline Polachek, as well as music sets by DJs Kesh and Mona Matsuoka, accompanied by Papi Juice.
The launch party drew an impressive crowd of luminaries from various industries. Notable attendees included Pamela Anderson, Halle Bailey, Ashley Park, Julia Fox, Teyana Taylor, Gracie Abrams, Caroline Polachek, Hari Nef, Ruby Aldridge, Barbie Ferreira, Ella Emhoff, Precious Lee, Ariana Greenblatt, Grace Coddington, Evan Mock, Dylan Lee, Brandon Lee, Vinson Fraley, Kesh, Mona Matsuoka, Atlanta De Cadenet Taylor, Cara Santana, Carlacia Grant, Chloe Flower, Gia Seo, Sarah Sophie Flicker, Gigi Burris, Hunter Abrams, Willie Norris, Laura Jung, Mary Leest, June Ambrose, Luna Blaise, Mohammed Fayez, Oscar Nñ, and many more.
