A surreal collaboration reframes Y2K nostalgia through a high-fashion lens
Gentle Monster marked the launch of its 2025 Pocket Collection with Bratz by unveiling an immersive pop-up on Melrose Avenue, transforming the Los Angeles storefront into a sculptural playground of oversized dolls and futuristic eyewear.
The installation plays with scale, identity, and self-expression, spotlighting both the collaborative collection and the cultural imprint of Bratz through a distinctly Gentle Monster lens. Guests were greeted with Microissants by Nudake and Creamtops by Maru Coffee, heightening the surrealism of the branded experience.
Open through mid-June, the space invites a broader audience into the dialogue between nostalgic kitsch and conceptual design—underscoring Gentle Monster’s continued push at the boundary of retail and spectacle.
