Jun Takahashi’s Label Debuts in Korea’s Largest Department Store with an Immersive Retail Experience
Undercover has officially opened the doors to its newest store in Seoul, marking a significant step in the brand’s global retail expansion. Located inside The Hyundai Seoul—the city’s largest department store and one of the most prominent in South Korea—the boutique introduces a distinct expression of Jun Takahashi’s creative universe.
The space is rendered in sleek black, creating an atmosphere of stark tranquility punctuated by a striking chandelier installation from French artist William Guillon. The sculptural lighting centerpiece, paired with the minimalist design language, lends a moody elegance that aligns with Undercover’s cerebral aesthetic.
To commemorate the opening, Undercover has released exclusive limited-edition T-shirts and caps featuring a tiger motif—a nod to Korea’s national symbol—available only at the Hyundai location. The pieces fuse local cultural iconography with the brand’s signature subversive style, making them instant collector’s items.
With this new Seoul flagship, Undercover deepens its connection to the Korean market, offering fans a fully immersive environment that bridges fashion, art, and culture in true Takahashi form.
