The actor’s roles in Love Alarm and Sweet Home have built a wide international following
Loewe has named actor Song Kang as its latest brand ambassador. The South Korean performer is known for his screen presence and distinctive personal style, with roles ranging from his breakout in Love Alarm to the globally viewed series Sweet Home, Nevertheless, and My Demon. His work has brought him broad recognition for conveying emotional range and contemporary appeal.
In a statement, Song Kang noted his interest in the house’s approach to materials and design. “I have always been drawn to Loewe’s innovative approach to craft and leather. In my work, the balance between experimentation and staying true to my artistic roots is just as essential, which makes me genuinely excited to begin this new chapter together,” he said.
Song Kang made his acting debut in 2017 in the series The Liar and His Lover. His subsequent performances in Netflix’s Love Alarm and Sweet Home, as well as SBS’s My Demon, helped establish him as a leading talent with a growing international audience.
