Best Intimates Fashion Ad Campaigns of Fall 2020

The Best Intimates Fashion Ad Campaigns of the Fall 2020 Season as chosen by Kenneth Richard

While a certain level of sexuality is needed and welcome for an intimates campaign, our favorites from the season are more about how people feel in underwear than how they look. Sex sells, but a celebration of confidence and intrinsic beauty makes a much stronger impact.

CK One impressed us through the summer and fall with a pair of campaigns that relied on talented models to communicate a strong and intimate sense of personality. La Perla also landed two campaigns among our favorites, one of which offers the refined and elegant sensuality we’ve come to expect from the brand, and another which finds beauty in the everyday. Finally, Savage x Fenty stunned as always with a slickly colorful campaign featuring a beautifully inclusive range of skin tones and body types.

Here are The Impression’s Best Intimates Fashion Ad Campaigns of Fall 2020 as selected by Chief Impressionist Kenneth Richard.