The Best Intimates Fashion Ad Campaigns of the Fall 2020 Season as chosen by Kenneth Richard
While a certain level of sexuality is needed and welcome for an intimates campaign, our favorites from the season are more about how people feel in underwear than how they look. Sex sells, but a celebration of confidence and intrinsic beauty makes a much stronger impact.
CK One impressed us through the summer and fall with a pair of campaigns that relied on talented models to communicate a strong and intimate sense of personality. La Perla also landed two campaigns among our favorites, one of which offers the refined and elegant sensuality we’ve come to expect from the brand, and another which finds beauty in the everyday. Finally, Savage x Fenty stunned as always with a slickly colorful campaign featuring a beautifully inclusive range of skin tones and body types.
Here are The Impression’s Best Intimates Fashion Ad Campaigns of Fall 2020 as selected by Chief Impressionist Kenneth Richard.
Photographer | Ryan McGinley Model | Mads Mullins, Mindu & Hakil Haxhiu
Photographer | Josh Olins Model | Conie Vallese
La Perla Creative Director | Alessandra Bertuzzi Photographer for Iris Law | Nathan Taylor
Agency | Riccardo Ruini Studio Creative Director | Riccardo Ruini Photographer | Henrik Purienne Model | Natasja Madsen Location | South of France
Savage x Fenty
Fenty Creative Director | Rihanna Fenty Creative Director | Jen O’Hill Photographer | Dennis Leupold Models | Nazanin Mandi, Kiara Pike, Tabria Majors Stylist | Jessica Elisa, Kendall Dorsey Hair | Yuichi Ishida Makeup | Priscilla Ono
Photographer | Charlotte Wales Talent | Breanna Box, Dominika Grnova, Gizzi Erskine, IAMDDB, & Jasmine Asia
WHERE FASHION GETS CREATIVE
Press ESC to close
To continue reading this article join today
Stay Inspired. Stay Informed. Stay Elevated.
Membership gives you full access to Industry Analysis & Creative you won’t find anywhere else
Unlimited Access to TheImpression.com
The Impression Daily Newsletter & Breaking News Emails
Exclusive Interviews With Fashion's Leading Creatives
Access to the Largest Collection of Branded Fashion Films
Access to the Largest Runway Coverage
Most Comprehensive Collection of Fashion Street Style Images