Best Underwear Fashion Ad Campaigns of Fall 2020

Best Intimates Fashion Ad Campaigns of Fall 2020


The Best Intimates Fashion Ad Campaigns of the Fall 2020 Season as chosen by Kenneth Richard

While a certain level of sexuality is needed and welcome for an intimates campaign, our favorites from the season are more about how people feel in underwear than how they look. Sex sells, but a celebration of confidence and intrinsic beauty makes a much stronger impact.

CK One impressed us through the summer and fall with a pair of campaigns that relied on talented models to communicate a strong and intimate sense of personality. La Perla also landed two campaigns among our favorites, one of which offers the refined and elegant sensuality we’ve come to expect from the brand, and another which finds beauty in the everyday. Finally, Savage x Fenty stunned as always with a slickly colorful campaign featuring a beautifully inclusive range of skin tones and body types.

Here are The Impression’s Best Intimates Fashion Ad Campaigns of Fall 2020 as selected by Chief Impressionist Kenneth Richard.

CK One

Best Underwear Fashion Ad Campaigns of Fall 2020

Photographer | Ryan McGinley
Model | Mads Mullins, Mindu & Hakil Haxhiu


CK One

Best Underwear Fashion Ad Campaigns of Fall 2020

Photographer | Josh Olins
Model | Conie Vallese


La Perla


La Perla Creative Director | Alessandra Bertuzzi
Photographer for Iris Law | Nathan Taylor


La Perla

Agency | Riccardo Ruini Studio
Creative Director | Riccardo Ruini
Photographer | Henrik Purienne
Model | Natasja Madsen
Location | South of France


Savage x Fenty

Fenty Creative Director | Rihanna Fenty
Creative Director | Jen O’Hill
Photographer | Dennis Leupold
Models | Nazanin Mandi, Kiara Pike, Tabria Majors
Stylist | Jessica Elisa, Kendall Dorsey
Hair | Yuichi Ishida
Makeup | Priscilla Ono


Agent Provocateur

Photographer | Charlotte Wales
Talent | Breanna Box, Dominika Grnova, Gizzi Erskine, IAMDDB, & Jasmine Asia