The Initiative Strengthens the BFC’s International Growth Strategy for British Designers During Paris Fashion Week Men’s
The British Fashion Council is reinforcing its international strategy with a new four-year commitment to expand London Show Rooms in Paris, underscoring its focus on supporting the long-term commercial growth of British fashion businesses.
As part of the initiative, the BFC will host London Show Rooms during Paris Fashion Week Men’s from June 25 to 30, 2026, at The Architect’s House in Paris’ Marais district.
The June edition will feature a curated lineup of British designers including Clio Peppiatt, Clothsurgeon, Derrick, E.L.V. Denim, Eudon Choi, Johanna Parv, Labrum London, Nicholas Daley, Octi, Palmer//Harding and Tondolo.
Designed as a commercial and visibility platform, London Show Rooms connects BFC Foundation designers, BFC Designer Members and Fashion East talent directly with international buyers, editors and industry professionals at a critical moment in the global fashion calendar.
The expanded Paris presence forms part of BFC International, a central pillar of the organization’s broader BFC 2030: Access, Creativity, Growth strategy, which aims to strengthen British fashion businesses through long-term infrastructure and global market access.
“The objective of BFC International is to deepen our engagement in key international markets by creating opportunities for British designer businesses to grow sustainably and build commercial resilience,” said Laura Weir, Chief Executive of the British Fashion Council. “Paris plays a vital role in this vision, acting as a critical gateway for international expansion.”
The four-year commitment signals a shift toward a more sustained international strategy for London Show Rooms, which the BFC said will evolve through new partnerships, formats and market activations designed to connect British designers with wider audiences and retail opportunities globally.
Additional London Show Rooms dates have already been confirmed across future Paris Fashion Week calendars through 2027, reflecting the organization’s longer-term investment in maintaining a permanent and consistent international presence.
The move also comes as British independent designers continue to face mounting economic pressures, making international wholesale exposure and retail partnerships increasingly critical to business stability and growth.