A Look At Camille Miceli’s First Drop For Pucci
Since her appointment in September, the industry has anticipated Camille Miceli’s new direction for Pucci. The new Artistic Director has debuted her first collection in Capri and extended an invitation to a fine group of journalists and influencers.
Miceli defines the Florentine House’s revived direction as “a new journey.” She aims for an ultra-contemporary way of dressing that will remain rooted in the history of the House of Pucci. That will focus on a modern form of thinking, living, and moving, well beyond style. Miceli’s vision isn’t deployed across seasons, but instead, it endures in the immediacy of the “see now, buy now,” using monthly “drops” available in stores and online.
The spirit of the new collection is nomadic, multi-seasonal, and multi-destination, to be mixed and matched as desired. Pucci’s motifs are reworked in a mix-and-match of patchwork or all-encompassing enlarged or downsized patterns; Geometrico, Girandole, Marmo, Iride, Fagiano, Rombi, Dalia, or Pesci are thus transported back to the House’s roots with a new design process that respects the imperfection of the handcrafted, restoring the poetry back to the original design. The collection features a new logo inspired by an archival 1953 “Capri Sport” label.
This first destination along the new journey, “La Grotta Azzurra,” sources its inspiration from Capri. A rich haven dear to Emilio Pucci and anchored in the history of the House. Camille Miceli adds a modern twist as she transcends the boundaries of gender: fleece jumpers, silk-twill sets, or Italian friulane are effortlessly juxtaposed in a gender-fluid wardrobe proposal. The House of Pucci is anchored in many ways to the liveliness of the moment.
