New Brand Blends High Fashion with Marine Conservation in a Direct-to-Consumer Model
David Koma, celebrated for his sculptural and empowering red carpet designs, has launched a new swimwear and lifestyle brand named ‘Let’s Swim.’ The direct-to-consumer brand extends Koma’s design ethos into swimwear, characterized by bold and adventurous styles, and is inspired by his love for travel and the ocean.
‘Let’s Swim’ revolves around an intriguing narrative with the shark as its central figure, aiming to shift public perceptions about these misunderstood creatures. The brand’s launch reflects Koma’s interest in single-product ventures and marks his foray into a new creative domain. “Let’s Swim has provided me with a platform to explore new interests, a concept that ties my love of travel to my work in fashion,” said Koma. He added that the brand aims to “celebrate the beauty of the human body and the wonders of the marine world cohesively.”
The inaugural collection features a range of women’s swimwear including ten bikinis and five swimsuits, alongside eight beachwear pieces. Each design reflects Koma’s signature style—daring, innovative, and a nod to the iconic swim imagery of the 80s. Highlights include the One Shoulder Bandeau Swimsuit and the Mesh Maxi Dress, designed to transition seamlessly from beach to bar.
Committed to sustainability, over 97% of the collection is made from responsibly sourced materials, with 96% of the swimwear using ECONYLⓇ, a regenerated nylon made from recycled waste. The ready-to-wear line utilizes organic cotton and recycled polyamide, and all packaging is 100% recyclable.
‘Let’s Swim’ also aims to foster a community around marine conservation. The brand plans to collaborate with divers, shark conservationists, and charities to support beach clean-ups and create safer habitats for marine life. A portion of the profits will be donated to these causes to help maintain healthy marine ecosystems.
The brand plans a second drop later this summer, focusing on men’s swimwear and beachwear, expanding its offerings. Items are priced from $210 for bikini sets to $340 for the maxi dress and are available exclusively at letsswim.co.