Chanel Transforms Historic Brooklyn Diner Into Exclusive Fragrance Hub for Chance Eau Fraîche Launch
From September 8-10, Chanel is converting a vintage diner space in Brooklyn’s trendy Williamsburg district into the “Lucky Chance Diner,” a public pop-up experience designed to celebrate the debut of its new fragrance, Chance Eau Fraîche. Located at 225 Wythe Ave, a stone’s throw from Chanel’s recently inaugurated fragrance and beauty boutique, the temporary venture will occupy a venue once home to the Wythe Diner and later, culinary hotspots like Relish and Cafe de la Esquina.
Crafted by in-house perfumer Olivier Polge, Chance Eau Fraîche offers an intricate blend of citron, jasmine, and teak wood notes, described as a “deeper interpretation of the floral-sparkling fragrance.”
Visitors to the retro-styled, Chanel-branded diner can engage in a “personalized scent discovery” and participate in interactive back-room activities that range from life-sized Chance bottle photo ops to diner-inspired treats and games. A special fragrance window will also allow on-the-spot purchases of Chanel scents.
The Lucky Chance Diner will operate daily from 11 a.m. to 7 p.m. and will accommodate both reservations and walk-ins.
