The Festive Creations Continue the Spirit of Maria Grazia Chiuri’s Cruise 2024 Collection
Dior has launched a special capsule collection for the Holiday season that continues Maria Grazia Chiuri’s aesthetic and cultural exploration for her Cruise 2024 collection.
A range of signature handbags feature the collection’s emblematic butterfly motif, which also appears on jewelry. The house again teamed with artist Pietro Ruffo, who has created bespoke prints for its Holiday collections, to introduce the butterfly into his distinct style across ready-to-wear pieces.
Also featuring as part of the drop is a range of homeware, including crockery, table linen, and various objects, as well as candles and notebooks. A vase and a decorative box, designed in collaboration with the Manufacture des Émaux de Longwy founded in 1798, complete the assortment. Symbols of exceptional savoir-faire, these models – numbered and available in limited editions – are to be discovered in a selection of Dior boutiques.
The launch is celebrated with a glowing campaign created by photographer Agnes Lloyd-Platt, who finds Dior’s luminescent heroines in an enchanting and otherworldly butterfly garden.
Dior Creative Director | Maria Grazia Chiuri
Photographer | Agnes Lloyd-Platt
Models | Alice Mcgrath, Ana Oliveira, and Ying Ouyang
Stylist | Elin Svahn
Choreographer | Abdourahman Njie
Set Designer | Alice Kirkpatrick