Loro Piana’s Luxe Summer at La Réserve à la Plage

Experience the Quintessence of Summer Living in Saint Tropez

Loro Piana, the epitome of Italian elegance, graces the French Riviera once again with its presence at the prestigious La Réserve à la Plage on Pampelonne Beach in Saint Tropez. In its second year of collaboration with La Réserve, Loro Piana transforms this chic beach club into a haven of sophistication and relaxed luxury.

The Maison’s signature motifs and colors infuse the space, adorning furniture, umbrellas, sunbeds, and cushions with a soft, elegant touch. The boutique at La Réserve à la Plage is a visual delight, decorated with multicolored ropes that create a striking stripe motif in classic Loro Piana hues. Inside, visitors find a carefully curated selection of garments and accessories from the Resort 2024 Collection, embodying ultimate ease, sophistication, and comfort for an exceptional vacation experience.

This summer, Loro Piana celebrates with its Resort 2024 collection, showcasing a wardrobe defined by simple, pure lines and a relaxed fit, enhanced with unique details. The collection’s color palette ranges from deep blue to shades of kummel, accented by multicolored stripes and prints featuring the Tree of Life and Hibiscus Flower. The garments strike a balance between bohemian and timeless, blending classic and contemporary influences seamlessly. The finest materials—cool silks, linens, and cottons—reflect Loro Piana’s dedication to exceptional quality. The linen pieces, with the Maison’s exclusive Solaire and Antigua finishes, are both impeccable and effortlessly stylish, epitomizing the freedom and elegance of summer.

Loro Piana at La Réserve à la Plage is not just a beach club but an embodiment of the Maison’s savoir-vivre—a joyful and relaxed approach to life. Open until October 5, 2024, this unique experience invites guests to touch the exceptional and indulge in the ultimate summer luxury in Saint Tropez.