Milan Spring 2024 Fashion Week

Milan Fashion Week Showcases a Parade of Debut Talent

Highly Anticipated Debuts to Elevate Milan Fashion Week: Sabato De Sarno’s Gucci, Tom Ford by Peter Hawkings, and Simone Bellotti’s Collection for Bally

In an eagerly awaited season, Milan Fashion Week’s Spring 2024 forthcoming edition promises to etch itself indelibly as a grand stage for introducing many exciting designer debuts.

Set to unfurl from September 19 to 25, the industrious fashion showcase curated by Camera della Moda is all set to hold a total of 62 physical runway shows, further complemented by four digital presentations.

Sabato De Sarno Gucci designer
Sabato De Sarno, Gucci

Amongst the buzzworthy premieres is the debut of Sabato De Sarno’s inaugural offering for Gucci, as well as Peter Hawkings, the freshly anointed creative director at Tom Ford, as he presents the brand’s latest collection in a Milanese opposed to a New York setting. Adding to the fervor, Simone Bellotti’s seminal collection for Bally and The Attico’s long-awaited premiere event will undoubtedly elevate the city’s fashion week.

The week commences with a prelude on Tuesday, September 19, featuring the Milano Moda Graduate talent scouting competition and the inauguration of Camera Nazionale della Moda Italiana’s Fashion Hub.

Iceberg and Antonio Marras will kick off the week on the 20th, culminating the day with Diesel, which has shifted its customary lunchtime slot for a coed show at 9 p.m. CET at the Scalo Farini location. Notably, the visionary brand, helmed by Glenn Martens, opens its runway doors to the public once again, signifying an inclusive and progressive approach to fashion. On the same day, illustrious names like Fendi, Alberta Ferretti, Etro, and Roberto Cavalli are also slated.

As the festivities continue on Thursday, September 21, revered houses like Prada, Max Mara, and Emporio Armani are all set to leave a mark. Of particular note is Hawkings’ coed show for Tom Ford, a highly anticipated event scheduled for 9 p.m. CET at an undisclosed location. Simultaneously, Moschino’s 40th-anniversary celebrations promise to be a befitting tribute to founder Franco Moschino, enlisting stylists Carlyne Cerf de Dudzeele, Katie Grand, Gabriella Karefa-Johnson and Lucia Liu to each create ten contemporary ensembles inspired by the late designer’s visionary works.

The momentum continues to Friday, September 22, with the much-anticipated debut of De Sarno’s women’s spring 2024 collection for Gucci. A momentous turning point for Kering’s star brand, this event takes place just a day before the departure of their esteemed CEO, Marco Bizzarri. The day commences with a heartfelt farewell by Walter Chiapponi at Tod’s after the brand announced his departure. Versace, MSGM, Sportmax, and Sunnei also present their afternoon shows, leading up to the Boss coed fall 2023 show, following the see-now-buy-now trend and unveiling their fall lineup.

The Attico’s founders, Gilda Ambrosio and Giorgia Tordini, renowned for their in-season presentations and stylish lookbooks, are also set to make their runway debut on September 23. Over the years, their innovative designs have been the talk of the town, and their runway premiere is eagerly anticipated. Jil Sander, Feragamo, Bottega Veneta, and Dolce & Gabbana are all slated to show on that Saturday.

September 24th greets the return of Chiara Boni La Petite Robe, after having shown to audiences at New York Fashion Week for years. Following this return, a series of emerging talents, including the Brazilian designer Karoline Vitto, supported by Dolce & Gabbana as part of their talent endorsement program, will enthrall the fashion aficionados.

Closing out the week on September 25th are digital showcases featuring fresh newcomers such as Guido Vera, Maison Nencioni, and Phan Dang Hoang. The traditional lineup of presentations and events remains eagerly awaited, promising to add the final flourish to this extraordinary Milanese fashion fiesta.