A seaside celebration of Mediterranean elegance highlights Pucci’s latest vision.
Pucci has announced Portofino as the setting for its upcoming runway show, scheduled for April 4, 2025. While full details remain under wraps, the Italian fashion house promises a display that embodies classic glamour and laid-back Mediterranean allure.
Artistic director Camille Miceli, who revived Pucci’s signature marble-like “Marmo” print in 2021, is expected to weave the iconic motif into the collection, further cementing the brand’s reputation for effortless elegance.
“Pucci embraces its glamorous yet laid-back seaside spirit, with the brand’s heritage basking in the springtime sun,” the label shared in a statement. The choice of Portofino—a picturesque village renowned for its colorful facades, harbor views, and timeless appeal—perfectly mirrors the brand’s ethos of Mediterranean dolce vita.
The scenic Italian Riviera location has long been a playground for European aristocracy and international jet-setters, making it an ideal backdrop for Pucci’s resortwear showcase.
Pucci’s announcement adds to Italy’s growing appeal as a prime destination for major fashion events in 2025. Chanel is set to launch the cruise 2026 season at Lake Como on April 29, followed by Gucci in Florence on May 15 and Dior in Rome on May 27. Max Mara will wrap up the season with a two-day resort experience in Naples on June 16 and 17.
Miceli previously unveiled her debut runway show for Pucci in Florence last May, infusing the brand’s legacy with fresh energy. Owned by LVMH Moët Hennessy Louis Vuitton since 2000, Pucci is celebrated for its luxurious, see-now, buy-now resortwear collections, released in multiple drops each season.
With its upcoming showcase in Portofino, Pucci continues to channel its heritage of sun-soaked sophistication while setting the tone for an exciting year in Italian fashion.
