French Actor Louis Garrel Named Dior Menswear Brand Ambassador
Louis Garrel, the French actor and director, has been named a menswear brand ambassador for Dior. Garrel, known for his role in “Little Women,” walked the red carpet on the opening night of the Cannes Film Festival wearing a suit designed by Kim Jones, Dior’s artistic director of men’s collections.
Garrel, Dior said, “will embody the spirit and singularity of the Dior allure – reinvented each season by Kim Jones, artistic director of men’s collection – with its irresistible, timeless charm. A fascinating encounter of daring and creativity.”
Garrel stars alongside Léa Seydoux and Vincent Lindon in “The Second Act,” which screened out of competition at Cannes on Tuesday. He wore a midnight blue suit with Dior’s signature oblique-buttoned jacket designed by Jones. “He perfectly embodies the French elegance. We are extremely excited to welcome him in the house,” Jones said.
Garrel praised the brand, describing it as “an absolute legend in the world of fashion.” The actor, who is married to model and actress Laetitia Casta, a regular at Dior fashion shows, added, “Combining originality and classicism, Dior has been able to successfully live through different epochs, making it indispensable.”
Garrel has been a prominent figure in film since his breakthrough performance in Bernardo Bertolucci’s “The Dreamers” in 2003. He has won numerous awards, including Best Original Screenplay for “The Innocent” at the 2023 César Awards. The crime comedy, which was his third directorial effort, was a box-office success and garnered 11 nominations at last year’s ceremony, with Garrel receiving nods in both the Best Actor and Best Director categories.
Garrel’s filmography includes playing Jacques de Bascher in the 2014 film “Saint Laurent,” and he is set to portray French writer and aviator Antoine de Saint-Exupéry in Pablo Agüero’s upcoming “Saint-Ex,” co-starring Diane Kruger and Vincent Cassel.
Garrel joins a distinguished men’s roster at Dior that includes actor Robert Pattinson, K-pop star Jimin of BTS, footballer Kylian Mbappé, and Monaco businessman Pierre Casiraghi, grandson of Grace Kelly. Garrel has previously been the face of Valentino Uomo fragrance and directed a Valentino Donna campaign. He also appeared in Giorgio Armani’s fall 2023 campaign and featured in Emporio Armani’s fall 2004 ads with his “The Dreamers” co-stars Michael Pitt and Eva Green.